An anonymous Reddit post recently claimed that things inside Zomato are "going off the rails." According to the post, leadership recently allegedly admitted that Zomato is losing market share to Zepto Cafe and Swiggy, adding that the employees are now required to order from Zomato at least seven times a month. Responding to the claims, Zomato CEO Deepinder Goyal said that “All of this is utter nonsense”. Stating that “it is embarrassing to even clarify this,” Goyal said that “Neither are we losing market share, nor will we ever force our employees to order on Zomato.”
“Freedom of choice is something we stand for vehemently,” he further added.
Reddit post claims Zomato forcing employees to order food from the app at least seven times a month
As mentioned above, Reddit user r/StartUpIndia claimed that the food delivery platform is forcing its employees to order from the app seven times a week, adding that “ordering from competitors is outright banned in the office”. The Reddit post describes confusion at the leadership level. Rakesh Ranjan, CEO of Zomato's food delivery business, reportedly told employees to “stay focused” and “get back on track” during a townhall, but was removed from the role just two days later.
The post also mentions a toxic work environment, where micromanagement and public criticism of employees are common. "The only thing keeping the company profitable now is platform fees," it claims, adding that there’s little focus on long-term sustainability.
There are growing issues with delivery partners as well, the user alleged. It said that many riders are underpaid compared to competitors and are quitting, leading to a rise in delivery fraud and service outages. "Orders go offline not because restaurants are closed, but because there’s literally no one available to pick them up," the post says.
What Zomato CEO Deepinder Goyal said
Goyal wrote:
All of this - https://reddit.com/r/StartUpIndia/comments/1k7j841/zomatos_internal_chaos/ - is utter nonsense.
Neither are we losing market share, nor will we ever force our employees to order on Zomato. Freedom of choice is something we stand for vehemently.
It is embarrassing to even clarify this - but doing it since many people reached out to me with concern.
And thanks everybody for your concern.. appreciate it.
“Freedom of choice is something we stand for vehemently,” he further added.
All of this - https://t.co/h20tWw0Sm5 - is utter nonsense.
— Deepinder Goyal (@deepigoyal) April 26, 2025
Neither are we losing market share, nor will we ever force our employees to order on Zomato. Freedom of choice is something we stand for vehemently.
It is embarrassing to even clarify this - but doing it since many…
Reddit post claims Zomato forcing employees to order food from the app at least seven times a month
As mentioned above, Reddit user r/StartUpIndia claimed that the food delivery platform is forcing its employees to order from the app seven times a week, adding that “ordering from competitors is outright banned in the office”. The Reddit post describes confusion at the leadership level. Rakesh Ranjan, CEO of Zomato's food delivery business, reportedly told employees to “stay focused” and “get back on track” during a townhall, but was removed from the role just two days later.
The post also mentions a toxic work environment, where micromanagement and public criticism of employees are common. "The only thing keeping the company profitable now is platform fees," it claims, adding that there’s little focus on long-term sustainability.
There are growing issues with delivery partners as well, the user alleged. It said that many riders are underpaid compared to competitors and are quitting, leading to a rise in delivery fraud and service outages. "Orders go offline not because restaurants are closed, but because there’s literally no one available to pick them up," the post says.
What Zomato CEO Deepinder Goyal said
Goyal wrote:
All of this - https://reddit.com/r/StartUpIndia/comments/1k7j841/zomatos_internal_chaos/ - is utter nonsense.
Neither are we losing market share, nor will we ever force our employees to order on Zomato. Freedom of choice is something we stand for vehemently.
It is embarrassing to even clarify this - but doing it since many people reached out to me with concern.
And thanks everybody for your concern.. appreciate it.
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