Myntra recently launched the very first edition of the ‘ Myntra Trend Index ’, a report that aims to summarise some of the most outstanding fashion trends observed in the country. The report claims that 75 million users joined the Myntra family in the last 12 months, 65% of these from non-metros during the fourth quarter of the fiscal year 2024.
Monthly Active Users on the platform touched 60 million mark at peak, with 6 million customers making 30 visits to the platform each month on an average.
Talking colours and more
"Men fell for shades like White, Grey, Teal, and Olive while women shoppers have been gravitating towards the ethereal allure of pastel hues such as Beige, Peach, and Lavender. Meanwhile, the timeless classics, black and blue, continued to maintain their steadfast reign across various cohorts, standing the test of time with their enduring appeal. The top color choices of GenZ men ranged from charcoal black, ash grey, peach, and rusty orange to lilac, and the favorite color palette for GenZ women comprises metallic silver pink, red, lavender and hues of lavender and neutral tones," said the report.
As per the report, "Women’s traditional attire got a modern makeover, with monochromatic lehengas and metallic sarees stealing the spotlight. But wait, there's more drama in this desi fashion saga! Bollywood-inspired looks are adding a pop of colour to wardrobes everywhere, with a whopping 12X surge in demand for ombre sarees during the festive season."
Talking about cities, the report added, "Pune made quite an impression with its notable penchant for T-shirts, surpassing Chennai's purchases by a significant margin! As for the ‘Dress Capital’, Bengaluru emerged the hands down winner, with its streets transforming into potential captivating catwalks. Bengaluru's fashion prowess extends beyond dresses, as evidenced by its substantial shirt purchases, outstripping Mumbai, Chennai, and Ahmedabad combined. Meanwhile, in Hyderabad, the demand for T-shirts surged, surpassing Chennai and Gurgaon and the city was ahead by a wide margin in kurta sets compared to Chennai. It's akin to a dynamic fashion arena where every city emerges victorious, and the stakes for style have never been higher."
Speaking on the first edition of 'The Myntra Trend Index', Sharon Pais, Chief Business Officer, Myntra, said, " Myntra Trend Index’, throws light on some of the most noteworthy consumer trends across fashion, beauty, personal care, and lifestyle segments in India.”
Monthly Active Users on the platform touched 60 million mark at peak, with 6 million customers making 30 visits to the platform each month on an average.
Talking colours and more
"Men fell for shades like White, Grey, Teal, and Olive while women shoppers have been gravitating towards the ethereal allure of pastel hues such as Beige, Peach, and Lavender. Meanwhile, the timeless classics, black and blue, continued to maintain their steadfast reign across various cohorts, standing the test of time with their enduring appeal. The top color choices of GenZ men ranged from charcoal black, ash grey, peach, and rusty orange to lilac, and the favorite color palette for GenZ women comprises metallic silver pink, red, lavender and hues of lavender and neutral tones," said the report.
As per the report, "Women’s traditional attire got a modern makeover, with monochromatic lehengas and metallic sarees stealing the spotlight. But wait, there's more drama in this desi fashion saga! Bollywood-inspired looks are adding a pop of colour to wardrobes everywhere, with a whopping 12X surge in demand for ombre sarees during the festive season."
Talking about cities, the report added, "Pune made quite an impression with its notable penchant for T-shirts, surpassing Chennai's purchases by a significant margin! As for the ‘Dress Capital’, Bengaluru emerged the hands down winner, with its streets transforming into potential captivating catwalks. Bengaluru's fashion prowess extends beyond dresses, as evidenced by its substantial shirt purchases, outstripping Mumbai, Chennai, and Ahmedabad combined. Meanwhile, in Hyderabad, the demand for T-shirts surged, surpassing Chennai and Gurgaon and the city was ahead by a wide margin in kurta sets compared to Chennai. It's akin to a dynamic fashion arena where every city emerges victorious, and the stakes for style have never been higher."
Speaking on the first edition of 'The Myntra Trend Index', Sharon Pais, Chief Business Officer, Myntra, said, " Myntra Trend Index’, throws light on some of the most noteworthy consumer trends across fashion, beauty, personal care, and lifestyle segments in India.”
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