Instagram and Facebook parent Meta may be planning to cut its 'search ties' with Google and Microsoft

Instagram and Facebook parent Meta Platforms is gearing up to challenge the dominance of Google and Bing with its own AI-powered search engine. The move comes as the tech giant seeks to reduce reliance on external search providers and capitalize on the burgeoning AI-driven search market.

The new search engine will leverage Meta AI, the company's chatbot currently integrated into WhatsApp , Instagram, and Facebook. By utilizing a web crawler, the engine will be able to provide users with conversational answers to real-time queries on current events.

This development aligns with the broader industry trend of AI-powered search. Google, Microsoft, and OpenAI are all investing heavily in their respective AI search technologies, aiming to deliver more sophisticated and personalized search experiences.

However, the increasing reliance on web data for training AI models raises significant concerns about copyright infringement and fair compensation for content creators. Meta's recent partnership with Reuters underscores the importance of ethical data usage in AI development.

As the AI search landscape continues to evolve, it will be interesting to see how Meta's new search engine differentiates itself from competitors and addresses the challenges posed by data privacy and intellectual property rights.