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Diwali 2024: Get gold and silver coins delivered in just 10 minutes with Blinkit, BigBasket, and Swiggy Instamart

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In a bid to enhance the festive shopping experience, Tata-owned BigBasket has partnered with Tanishq to offer swift delivery of gold and silver coins. This exciting collaboration promises customers a remarkable 10-minute delivery service, ensuring that festive shopping is both convenient and efficient. The range includes Tanishq’s exquisite Lakshmi Ganesh silver coins, boasting 999.9 purity in a 10-gram size, along with a 1-gram 22-karat gold coin and another 1-gram gold coin adorned with a Lakshmi motif. This initiative not only celebrates the spirit of the festive season but also aligns with the growing trend of quick commerce in India.


BigBasket’s partnership with Tanishq


BigBasket’s partnership with Tanishq aims to make premium items accessible quickly, catering to seasonal demands. Chief Buying and Merchandising Officer Seshu Kumar noted the value of expanding beyond traditional perishables to offer high-demand festival items, aiming to meet customers’ full Diwali needs conveniently.



Industry-wide shift for festive essentials

Alongside BigBasket, other quick commerce platforms like Blinkit and Swiggy Instamart have joined the trend, offering gold and silver coin delivery services. Swiggy, in collaboration with Jar, is offering festive rewards and essentials within minutes. These platforms are catering to Dhanteras—a day widely celebrated in India for purchasing precious items to symbolise prosperity.

The trend reflects a growing demand for purchasing precious items on auspicious days like Dhanteras and Akshaya Tritiya. By offering dedicated pages for puja essentials and collaborations with renowned brands, quick commerce services are making festival shopping more accessible, allowing customers to uphold traditional practices without logistical hassles.


Innovative approach in quick commerce

BigBasket and other platforms are not only catering to consumer needs but are also aligning with the cultural value of Dhanteras. Through offerings like chocolate gold coins and essential kits, these brands have captured a unique market niche, transforming the festival experience with convenience and timely service.

Also read | How to get a confirmed train ticket this Diwali and Chhatt Puja with IRCTC Vikalp option
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