Apple has reportedly resumed negotiations with OpenAI about integrating the startup's AI technologies, including its ChatGPT chatbot, into its upcoming operating system for iPhones and iPads – iOS18. According to a report from Bloomberg's Mark Gurman, Apple wants to use OpenAI's language models to power a new AI-based chatbot assistant that could replace or supplement Siri.
The discussions centre around licensing OpenAI's technology to create an advanced chatbot or virtual assistant powered by large language models like the one behind ChatGPT. Sources familiar with the matter told Bloomberg’s Mark Gurman that Apple is seeking to deeply integrate these generative AI capabilities into iOS 18 's core features and apps.
Apple also resumes negotiations with Google The report also suggests that Apple's AI plans for iOS 18 are not limited to OpenAI. The iPhone maker has also restarted negotiations with Google about potentially using the search giant's Gemini chatbot technology.
Bloomberg reports Apple could strike deals with both OpenAI and Google or ultimately go with neither and rely solely on its own in-house AI models.
What Apple has done so farThe iPhone maker has been tight-lipped about its AI plans, even as rivals like Google and Microsoft have doubled on generative AI. Yet, the company has dropped hints that major AI-powered updates are coming, with CEO Tim Cook promising to share details later this year.
Rumours so far have been saying that Apple has been developing large language models designed to run on devices to power some AI capabilities in iOS 18 and future operating systems. Regardless, the company seems to view partnerships with leading AI labs like OpenAI and Google as a way to offer more advanced features and accurate results.
The talks with OpenAI were first revealed earlier this year when 9to5Mac reported on references to a "SiriSummarization" framework integrating with ChatGPT in Apple's internal iOS 18 code. More recently, the New York Times corroborated Apple's negotiations with Google over using Gemini.
If the deals go through, an OpenAI-powered chatbot could enhance question-answering, analysis, writing, and coding assistance on Apple's devices. However, concerns remain about the potential biases and inaccuracies of the current large language models.
Apple is expected to unveil its AI strategy and new AI-centric hardware and software features at its annual Worldwide Developers Conference in June. The final decisions on partnerships with OpenAI, Google, or others for the AI core of iOS 18 will likely be made public then.
The discussions centre around licensing OpenAI's technology to create an advanced chatbot or virtual assistant powered by large language models like the one behind ChatGPT. Sources familiar with the matter told Bloomberg’s Mark Gurman that Apple is seeking to deeply integrate these generative AI capabilities into iOS 18 's core features and apps.
Apple also resumes negotiations with Google The report also suggests that Apple's AI plans for iOS 18 are not limited to OpenAI. The iPhone maker has also restarted negotiations with Google about potentially using the search giant's Gemini chatbot technology.
Bloomberg reports Apple could strike deals with both OpenAI and Google or ultimately go with neither and rely solely on its own in-house AI models.
What Apple has done so farThe iPhone maker has been tight-lipped about its AI plans, even as rivals like Google and Microsoft have doubled on generative AI. Yet, the company has dropped hints that major AI-powered updates are coming, with CEO Tim Cook promising to share details later this year.
Rumours so far have been saying that Apple has been developing large language models designed to run on devices to power some AI capabilities in iOS 18 and future operating systems. Regardless, the company seems to view partnerships with leading AI labs like OpenAI and Google as a way to offer more advanced features and accurate results.
The talks with OpenAI were first revealed earlier this year when 9to5Mac reported on references to a "SiriSummarization" framework integrating with ChatGPT in Apple's internal iOS 18 code. More recently, the New York Times corroborated Apple's negotiations with Google over using Gemini.
If the deals go through, an OpenAI-powered chatbot could enhance question-answering, analysis, writing, and coding assistance on Apple's devices. However, concerns remain about the potential biases and inaccuracies of the current large language models.
Apple is expected to unveil its AI strategy and new AI-centric hardware and software features at its annual Worldwide Developers Conference in June. The final decisions on partnerships with OpenAI, Google, or others for the AI core of iOS 18 will likely be made public then.
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