Adobe LLM Optimizer is now available for all businesses: What is it and how the app works

Adobe has announced that its enterprise application, Adobe LLM Optimizer , is now generally available for all businesses. The platform provides businesses with a comprehensive solution for Generative Engine Optimisation (GEO) and is designed to help businesses gain relevance and authority in a digital environment increasingly dominated by generative AI-powered interfaces .

“Generative engine optimisation has quickly become a C-suite concern, with early movers building authority across AI surfaces and securing a competitive advantage," said Loni Stark, vice president of strategy and product at Adobe Experience Cloud. She emphasised that LLM Optimiser delivers "immediate value" by linking brand performance insights with automatic optimisation actions.

Key capabilities of Adobe LLM Optimizer
Adobe LLM Optimizer is designed to ensure businesses can stand out and improve discoverability across their owned digital properties and on third-party surfaces where their brand is cited. The application offers three core capabilities:

Measure and Benchmark AI-Driven Traffic: The optimiser can identify owned content being leveraged by AI interfaces and monitor shifts in AI referrals. Side-by-side benchmarking also allows businesses to evaluate their brand's visibility against competitors across high-value queries.

Optimize Content and Code: A recommendation engine detects visibility gaps and suggests improvements across both owned (web pages, FAQs) and external (Wikipedia, public forums) channels. An analysis of early access customers showed that 80% had critical content visibility gaps that prevented AI surfaces from accessing key information.

The tool suggests content optimisation, technical fixes like missing metadata, and actions to boost content visibility, which teams can deploy with a single click.

Demonstrate Business Value: The application provides an attribution capability to connect AI visibility to user behaviour and business performance.

LLM Optimizer is available as a standalone application and integrates natively with Adobe Experience Manager Sites. It also supports industry standards like Agent-to-Agent (A2A) and Model Context Protocol (MCP) for seamless interoperability.