Tom Cruise's chats with Avneet Kaur, Niharika NM and Jannat Zubair spark fan theories before Mission: Impossible - The Final Reckoning release

Hollywood icon Tom Cruise is currently engaged in an extensive and energetic promotional campaign for his latest film, ‘Mission: Impossible – The Final Reckoning’. His efforts have included fan interactions such as finger hearts in Korea, a daring climb atop London's BFI IMAX building, and dramatic helicopter stunts, all aimed at maximizing the film's box office success. However, a promotional tactic that has particularly caught the internet's attention is his apparent embrace of influencer marketing on a global scale.

Surprising Collaborations with Global Content Creators

The superstar has been observed interacting with numerous online "influencers" and content creators including Avneet Kaur and Jannat Zubair from various parts of the world, many of whom do not seem to have a direct professional link to Cruise or the ‘Mission: Impossible’ franchise. This strategy has sparked curiosity and discussion among fans online, who are surprised by this seemingly casual yet significant approach to promoting the film. Notably, a few Indian personalities are among the influencers who have had interactions with the actor.
Indian Influencers at MI8 Premiere

Indian content creator Niharika NM shared a video on her Instagram account on Friday morning (16.05.2025), documenting her experience at the film's premiere. The video shows Tom Cruise taking her hand and inviting her to pose for a photograph with him. They are seen chatting beside a prop airplane as photographers capture the moment. Niharika's caption expressed her excitement and admiration for the actor and the opportunity, thanking him and the Mission: Impossible team. She also included the film's release date in India, May 17.
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Internet Theories on Cruise's Influencer Strategy

The internet is abuzz with theories attempting to explain Tom Cruise's apparent focus on influencer marketing. Some speculate that it is a strategic move to reach younger demographics and tap into the established online audiences of these creators, especially in regions like India. Others suggest it could be a way to generate authentic and relatable content about the film across various social media platforms, creating a wider buzz beyond traditional promotional methods. The seemingly random selection of influencers has also led to humorous speculation about Cruise's team's approach to digital outreach.