Last month in October, Mahindra & Mahindra set a new record with the strong sales of its SUVs, the Thar Roxx and XUV700. The company sold a total of 96,648 units in October 2023, registering a 20% year-on-year growth over the previous year. Apart from this, the company also sold 28,812 units of its commercial vehicles. In terms of exports, the company has achieved a spectacular growth of 89%, which shows its growing international demand.
Record-breaking bookings of Thar Roxx
Thar Roxx has a big contribution in this success of Mahindra. Thar Roxx received around 1.76 lakh orders within an hour of its launch, which rocked the booking charts. The demand for Thar Roxx was very high, especially during the festive season. Along with this, popular SUVs like Scorpio N, Scorpio Classic, XUV700, and Bolero also performed well, which has benefited Mahindra a lot in sales.
The Roxx powertrain details
The Roxx is a powerful off-road SUV specially designed for adventure lovers. The petrol variant of Thar Roxx is available in 2-wheel drive. It has a 2.0-liter turbo-petrol engine, which generates 162 hp power and 330 Nm torque on manual transmission. At the same time, in automatic transmission, this engine provides 177 hp power and 380 Nm torque.
Apart from this, the option of a 2.2-liter diesel engine is also available in Thar Roxx, which generates 152 hp power and 330 Nm torque on both manual and automatic transmission. The special thing is that the diesel variant also has the option of 4-wheel drive (4WD), which makes it even better for off-roading.
The Roxx Price and Features
The Roxx is available in seven attractive colors, allowing customers to choose according to their preference. It has a 26.03 cm twin digital screen, which makes driving easier. This SUV also has the option of a panoramic skyroof, which makes the look of the car even more spectacular. The ex-showroom price of Mahindra Thar Roxx starts at Rs 12.99 lakh and goes up to Rs 22.49 lakh, establishing it as a premium SUV. Overall, Mahindra's powerful SUVs like the Thar Roxx and XUV700 have set a great sales record in October. The record-breaking booking of Thar Roxx and the consistent demand for XUV700 have taken Mahindra to a new height in sales.
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