shoppin' Raises $3 Mn To Expand Its AI-Led Shopping Experience

AI-powered fashion startup shoppin’ has raised $3 Mn in its seed round from Mixi Global Investments and existing investor Info Edge Ventures.

In a statement, the startup said that the funding will help its expansion across the US and other Western markets. It is targeting to get over 1 Mn users from these markets over the next six months.

shoppin’ said it is looking to invest “heavily” in US creator collaborations, Gen Z community programmes, and AI-driven product enhancements.

Founded in 2024 by Shlok Bhartiya and Utsav Soi (now left), shoppin’ offers an AI-powered multi-modal search engine that allows users to search for apparel using images, text prompts, product descriptions or a combination of images and text to find their perfect match. It also offers virtual outfit try-ons and recommendations for different moods and occasions.

The startup claims to leverage proprietary AI to redefine how Gen Z discovers apparel online, shifting from traditional keyword-based searches to more intuitive, “vibe”-oriented, aesthetic exploration.

Prior to this, shoppin’ raised $1 Mn in pre-seed funding from Info Edge Ventures. Including the latest round, it has raised a total funding of $4 Mn to date.

shoppin’ also featured in Inc42’s ‘30 Startups To Watch’ edition of October 24.

The development comes amid rapid adoption of AI across industries. AI is transforming the fashion industry as well, streamlining everything from design to discovery. New-age fashion brands and startups are increasingly using AI for trend forecasting, inventory optimisation, and personalised recommendations.

Virtual try-ons, image-based searches, and vibe-driven discovery tools are reshaping how consumers shop online, particularly Gen Z users. Investors are also actively backing fashiontech startups using AI to capitalise on the opportunity the technology provides.

A couple of months ago, PointAI (erstwhile Try ND Buy) raised INR 47 Cr ($5.3 Mn) in its pre-Series A funding round led by Yali Capital to further develop “virtual try-on” tech that creates realistic 3D body models that allows customers to try-on the products virtually on their own body model while shopping online.

Earlier this year, Glance also launched a GenAI-powered shopping appto ride the boom in aspiration-led commerce year. The app allows users to try on outfits and visualise their style on their own digital reflection.

Other fashion brands like Myntra, Tata Cliq, Nykaa and AJIO are also actively leveraging AI to improve customer experience.

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