Scuffle Breaks Out Outside Apple Store In Mumbai's BKC As Poor Crowd Management Mars iPhone 17 Launch | VIDEO

Mumbai saw chaotic scenes on Friday morning outside the Apple Store at BKC Jio Centre as the newly launched iPhone 17 series went on sale in India. What was expected to be a smooth rollout quickly turned messy due to poor crowd management, resulting in a scuffle among those gathered.

Hundreds of eager buyers had queued up since early morning, hoping to be among the first to purchase the new devices. However, with little crowd control and no structured queuing system, the situation spiraled into confusion. Videos circulating on social media showed people jostling and shouting, before a minor altercation broke out. Security personnel deployed at the venue intervened immediately, but the lack of clear arrangements had already created chaos.

VIDEO | iPhone 17 series launch: A scuffle broke out among a few people amid the rush outside the Apple Store at BKC Jio Centre, Mumbai, prompting security personnel to intervene.

Large crowds had gathered as people waited eagerly for the iPhone 17 pre-booking.#iPhone17… pic.twitter.com/cskTiCB7yi

— Press Trust of India (@PTI_News) September 19, 2025

Although no injuries were reported, many customers expressed frustration over the mismanagement. Several pointed out that despite Apple’s global reputation for well-organised launches, the Mumbai store failed to ensure a safe and orderly experience. The heavy footfall also attracted onlookers, further straining the already thin security arrangements.

#WATCH | Long queues seen outside the Apple store in Delhi's Saket

Apple started its iPhone 17 series sale in India today. pic.twitter.com/mjxZAFheWC

— ANI (@ANI) September 19, 2025

The excitement for Apple’s latest products remains high, with the launch lineup including the iPhone 17, iPhone 17 Pro Max, AirPods 3, Watch Series 11, Watch SE3, and Watch Ultra 3. Unveiled globally on September 9, the devices have driven massive demand across India, with flagship stores in major cities witnessing long queues.

Apple iPhone 17 Series Goes On Sale: Massive Rush At Apple Store In Mumbai's BKC, Customers Waiting For Over 10 Hours | Videos

However, today’s scuffle highlights how inadequate planning can overshadow the celebratory mood. For many customers, the thrill of owning a new iPhone was marred by the lack of proper organisation. As Apple looks to expand its retail presence in India, the company and local management teams may face growing calls to strengthen safety and crowd control at future launches.