Maddock Films’ latest offering, Bhool Chuk Maaf, is already creating waves well before its release. Crowned the most anticipated Indian film on IMDb, the comic caper has become a hot topic of conversation, not just for its star-studded cast and quirky time-loop storyline, but also for the controversy it stirred ahead of its theatrical debut.
Maddock Films’ spokesperson confirmed to SCREEN that Bhool Chuk Maaf will release in theatres on May 23, with promotional activities resuming immediately. They also confirmed that the film will be available to stream on Prime Video India from June 6, just two weeks later, breaking the traditional release norm. A source close to the matter clarified that as per the court-directed exception, the two-week window applies only to this film. The 8-week rule stays intact for all other Hindi releases.
About Bhool Chuk Maaf
Directed by Karan Sharma, Bhool Chuk Maaf is not your average rom-com. It promises a unique blend of romance, humour, and a time-loop twist, all set against the culturally rich and visually vibrant canvas of Varanasi. The holy city’s ghats, spiritual vibe, and chaotic beauty are expected to serve as more than just a backdrop — they become a character in the film itself.
With Rajkummar Rao and Wamiqa Gabbi leading the charge — and Seema Pahwa in a key role — the film has the right mix of talent, texture, and thematic novelty to make it a crowd-puller.
What was the controversy about?
Bhool Chuk Maaf got embroiled in a legal storm earlier this month when Maddock Films, headed by Dinesh Vijan, abruptly announced that the film would skip theatres and head direct-to-OTT on Amazon Prime Video. The move, announced on May 8, a day before its original release date, cited sensitivity around the ongoing India-Pakistan conflict.
This last-minute pivot infuriated cinema exhibitors, with PVR Inox filing a Rs 60 crore lawsuit against Maddock Films for breach of contract and seeking a stay on the film’s digital release. What followed was a heated legal face-off and release date getting pushed back.
Maddock Films’ spokesperson confirmed to SCREEN that Bhool Chuk Maaf will release in theatres on May 23, with promotional activities resuming immediately. They also confirmed that the film will be available to stream on Prime Video India from June 6, just two weeks later, breaking the traditional release norm. A source close to the matter clarified that as per the court-directed exception, the two-week window applies only to this film. The 8-week rule stays intact for all other Hindi releases.
About Bhool Chuk Maaf
Directed by Karan Sharma, Bhool Chuk Maaf is not your average rom-com. It promises a unique blend of romance, humour, and a time-loop twist, all set against the culturally rich and visually vibrant canvas of Varanasi. The holy city’s ghats, spiritual vibe, and chaotic beauty are expected to serve as more than just a backdrop — they become a character in the film itself.
With Rajkummar Rao and Wamiqa Gabbi leading the charge — and Seema Pahwa in a key role — the film has the right mix of talent, texture, and thematic novelty to make it a crowd-puller.
What was the controversy about?
Bhool Chuk Maaf got embroiled in a legal storm earlier this month when Maddock Films, headed by Dinesh Vijan, abruptly announced that the film would skip theatres and head direct-to-OTT on Amazon Prime Video. The move, announced on May 8, a day before its original release date, cited sensitivity around the ongoing India-Pakistan conflict.
This last-minute pivot infuriated cinema exhibitors, with PVR Inox filing a Rs 60 crore lawsuit against Maddock Films for breach of contract and seeking a stay on the film’s digital release. What followed was a heated legal face-off and release date getting pushed back.
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