Marathon bars name making comeback more than 30 years after Snickers switch

Marathon bars are making a comeback. Known as Snickers since 1990, the chocolate treat is reverting to its old name for a limited time.

Mars Wrigley, which made the retro edition to celebrate more than 90 years of operating in Britain, said: “We’re excited to bring back Marathon for a limited period.”

Mars introduced the bar here in 1968. It was the same as its older US cousin Snickers, named in 1930 after a family horse and famously advertised by Joan Collins in 2012.

Our bars were renamed in 1990 to bring them in line with the rest of the world. Marathon joins treats such as Wispa, Top Deck and Caramac which have all been brought back after time away.

The new bars will be sold at Morrisons until December.

READ MORE: Georgia Toffolo's £33 Pai cleanser she repurchases monthly that 'gets every scrap of makeup off'

Changing names

Many products have also had name changes over the years.

• In 1998, sweets Opal Fruits were rebranded as Starburst in 1998 to align with the global brand name:
• Household cleaning product Jif was renamed Cif in the UK in 2001 to align with the name used in other European countries.
• Meanwhile tropical fizzy drink Lilt was turned into Fanta Pineapple & Grapefruit last year, to make the drink part of the more popular Fanta range.
• Box out 10 Product and business name changes in the UK Interbank credit card to MasterCard, 1979
• Car maker Datsun to Nissan, 1983
• Sweets Opal Fruits to Starburst, 1998
• Oil of Ulay skincare to Olay, 1999
• Telecoms firm BT Cellnet to O2, 2001
• Cleaning product Jif to Cif, 2001
• Hair removal product Immac to Veet, 2003
• Chocolate Dime Bar to Daim bar, 2005
• Telecoms firm Orange to EE, 2012
• Lilt to Fanta Pineapple & Grapefruit, 2023

READ MORE: Apple iPhone 16: Best pre-order deals including Sky's half-price data and iD Mobile plan