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Kellogg's launches new product and fans of certain 90s snack will love it

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Kellogg's has united two of its most iconic products and fans of one of its certain 90s snacks will love it.

The food manufacturer has announced its new Rice Krispies and Corn Flakes Squares today. The new snack product combines the light and chewy marshmallow of Rice Krispies Squares with the classic crunch of Corn Flakes. Kellogg's claims taste testers said they enjoyed the "crunchy yet chewy texture" and that the combination of the two offers "an extra dimension to the crunchiness".

Kellogg’s Rice Krispies and Corn Flakes Squares will be arriving in stores from this week. It'll first appear on shelves in Morrisons from July 3 with other supermarkets to follow. Asda will stock the snack from July 14, Tesco from July 21, and finally Sainsbury's from August 19. The recommended retail price (RPP) sits at 75p for a single pack, £2.25 for a four pack will cost £2.25 and £3 for the eight pack - but do remember, shops are free to set their own prices.

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Kellogg’s Rice Krispies Squares have proven to be a best seller since its introduction to the British market in 1997 and Cornflakes have been a staple for the company for the last 120 years since its launch in 1894. The new Kellogg’s Rice Krispies and Corn Flakes Squares join the line-up of other popular flavours, including Rice Krispies Squares Delightfully Chocolatey, Rice Krispies Squares Caramel and Chocolate and Rice Krispies Squares Cookies and Cream flavour.

Sam Harper, snacks activation brand lead at Kellanova, said: "Corn Flakes have always been a much loved and celebrated part of Kellogg’s history. To be able to combine such a classic cereal product with the UK’s leading treat segment snack brand is extremely exciting. We worked really closely with customers to ensure the ratio of chewy Rice Krispies Squares to crunchy Corn Flakes was spot on and we can’t wait for more people to try it.”

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